Heimstad Bygg
September 18, 2019
Einar Rønning
September 16, 2019
Moonbounce
Clothing for
a greener future
Long-lasting clothes that are environmentally friendly
The purpose of the project was to create a brand manual for Moonbounce, a fictional environmentally-conscious clothing company. The brand manual entailed colours, design aesthetics, a logo, a business plan, a market plan, target group planning, SWOT-analysis, economic planning, progress planning and a development plan.
12
Page brand manual
4124
Words in the business plan, market plan, target group plan, SWOT-analysis, economic plan, progress plan and a development plan.
2
Weeks of high-intensity work
The Moonbounce logo shows that the creation of man can live in harmony with nature and our environment.
The profile elements take inspiration from the shape and forms of the logo. The elements will allow designers to keep within the company’s image when designing new products.
It is essential to use the correct colours. The primary colours are two nuances of green. The secondary colours are based on the primary colours, but with a lighter and darker variant.